I had a recent conversation with a family member who was trying to figure out what to use for money on a vacation. He wants plastic because some places require it but he doesn’t believe in using credit cards to fund the trips. So he was puzzling out the best way to divide up the cash.
Reloadable credit card? That costs ~$10 to start and $6 a month. Open a bank account and use an ATM card? The minimum balance, fees and hassles made that very unattractive. Cash? That’s easiest but he’s driving not flying and out of state plates can be mighty attractive to thieves. Traveler’s checks? Not any safer than cash. Use his regular debit card from his bank? Nah, he doesn’t really want to mix the vacation money with his regular deposits.
This example is typical because the more the choices we have the harder it is to make one. The internet is changing so fast that I’m feeling overwhelmed. You and your clients probably are too. The challenge? When overwhelment takes place thinking stops.
You can reach a client in ways unimagineable only ten years ago: Twitter, Facebook Fan Pages, Google Buzz, Google Wave, LinkedIn, SMS, RSS, blogs. Email was around albeit utilitarian.
Here’s a great video that illustrates just how quickly reaching and touching someone has changed over the last few years.
How to decide what’s best for you? This is the year of strategy. The year you pick and choose without the pressure to be everywhere all the time. The year you may not have the option to jump on one place then jump to another and then another. Help clients develop one and you will set them, and yourself, up for long term success.