Monthly Archives: April 2011

Panda Means Cuddly Right?

Hmmm. Not for those who disregard good content or love to spam.

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If you happened to see Google’s interactive Earth Day doodle on Friday, you undoubtedly noticed the pair of Panda bears frolicking behind the omnipresent “G”. Do not be misled – those cuddly creatures mean business, and they are a not-so-subtle reminder to every company on the Web that the recently updated search algorithm nicknamed Panda is here to stay.

Clean your own house first
The goal of the Panda update is to improve the quality of content on the Web, thus improving the quality of Google’s search results. Sites that engage in content farming or otherwise low-quality, “spammy” content creation have been the primary targets, and the updated algorithm was designed to punish those sites by significantly lowering their SERP rankings.

New content strategy, new content
Panda does not require that all Web professionals suddenly become Pulitzer nominees, but a re-evaluation of your current content strategy is still a good idea. Even if it requires a temporary or part-time hire, ensuring that all existing content meets the above criteria before embarking on any new link building efforts is critical.

Be social, but smart
The first, and most important, part of building links in the Panda era is about producing useful content to which quality sites throughout your niche will want to link. The second and next most important part is about forging and building those relationships that will be the most valuable to your business.




Myers-Briggs and Social Media Staffing

HR departments take note.

How do you help organizations hire the right type of social media staff? Good ole Myers-Briggs. I like it!

A Life Sentence

The forgotten victims of crime.

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The elderly lady gets off the elevator.  She is wearing a pink hat and dress.  She walks slowly, leaning on her cane.

Her grandson, the man’s son, is being sentenced today for second degree murder.  He didn’t actually kill anyone but he was there and had some part in it.

“The lawyer couldn’t get him tried in juvenile court? He was only 17″, she says indignantly.



Unforgettable Conversations

We often live in parallel universes.

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“That would be just as stupid.  Drug dealers don’t play and they aren’t gonna put up with someone saying that.  That’s how they feed their families and pay their bills.  It’s their money and nobody’s taking it or pretending to.”



Theory: Website Design As Contract

The law hasn’t done a very good job of keeping up with technology. Here’s an opportunity to have a little input.

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Few website users actually read or rely upon terms of use or privacy policies. Yet users regularly take advantage of and rely upon website design features like privacy settings. Could these designs be part of the contract between websites and users? A draft of my new article argues just that by developing a theory of website design as contract. This article is coming out in Volume 60 of the American University Law Review later this year. In sum, I argue that in an age where website interactivity is the hallmark for many sites, courts must re-think what constitutes an online agreement. This is particularly true with respect to user privacy.