Tag Archives: Google

How To Get More Out Of Google Circles

Putting people in circles is time consuming but much better than throwing most people in an acquaintance circle. I should know. ;)


Google Ups The Ante With +1

I love the wild west feel of the web. I really do. And yet I am starting to feel like the gunslinger who has to look for trouble in every town. lol

Amplify’d from www.cainbrian.com

Marketing with Google|Google is getting Social!

Google is getting social baby! Have you seen the new Google +1? The new Google +1 Button is the answer to Facebook’s Like button. What does this mean for you? Marketing with Google means you need to get social! You have to become popular if you want to get free traffic with your SEO in your attempt at Google Marketing.

   Right now Google just has the +1 button, and if it becomes big (which it will), then you may risk another Google Slap if you are not on board which will directly affect your Google Marketing. Now if you are using a PPC method, go ahead and continue to pay a ridiculous amount of money just to reach your target market. We like to do things for FREE. We like to hang out on the left side of the Google page. So if you want to get Free traffic as well, then continue reading.

   The Google +1 Button currently just acts as a recommendation to your network of friends. It sort of acts like a big highlighter and says, “hey, I visited this site and I like it – you should forget about all of the other search results and check this site out as well.” This specific button has not yet impacted the rankings on search results, but I guarantee that it will! It would be in your best interest if you already do your Marketing with Google to hop on board now while it is still pretty much in pre-launch.

   This is the action you should take right now, create a Gmail account; set-up your Google Buzz account within your Gmail account; start to +1 all of your sites and sites that you feel would be beneficial as an association (this one maybe? lol). You also want to build your connections on Google Buzz so that others can view your +1′s. Google Buzz is similar to the social site, Twitter. It doesn’t seem as functional …yet. However, it would be a good idea to incorporate and use Google services as well so that you can soak up the benefits, especially if you want to Market using Google for Free.

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Crowdsourcing Is Not For Sissies!

Crowdsourcing is like venture capital.  You have to turn over control of the brilliant idea you have in order to make it successful.  Most entrepreneurs would rather poke their eye out with a stick.

Of course there are success stories: Wikipedia, Google Translate, Urban Dictionary.  Who wouldn’t want to have started those?

But take it down a notch.  Can you come up with a product or service you offer that could be made better by asking lots of people you don’t know?  Could you take the comments and criticisms?  What if you discovered that once a group helped design it they would all have to have it?

Maybe crowdsourcing is really the online version of the Pygmalian effect.

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Sometimes Coming Full Circle Means You Didn’t Learn The First Time

I became leery of 19th century class books after I delved into Madame Bovary.  Not to ruin it for any of you but the book is full of despair and the ending is tragic.  I needed a vacation after that.

I never read any business book published before Theodore Levitt.  What could books offer that were written before fax machines, FedEx, computers, wah wah wah.

It’s a good thing you continue living as long as you continue learning.

One of the members of my Mastermind group suggested we all read Scientific AdvertisingAnother suggested we start with his original My Life In Advertising.  They were written in the 1920s and were in the public domain.  I said okay and went to Google Books and downloaded it.  We devote a segment of our weekly meeting to discussing a couple chapters.

It is astounding!

Claude Hopkins (1866-1932) understood customers had to be pulled in through value given first. That free samples or guarantees created trust. The word of mouth advertising was far more important than a “well turned phrase”.  That people wanted to feel their vendors understood what was important to them.

Is this not social media?!

Coupons, samples, joint ventures, copywriting.  These were Hopkin’s gifts to the sales and advertising world at the turn of the 20th century.  Here we are well into the 21st century and we are returning to these simple, successful practices.

I have learned so much from Claude Hopkins that I am starting to consider him a mentor.  And how many people can you say that about 78 years after they died?

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