Can We Stop the Social Media BullS#%t Already?

Hearing this more and more…

Amplify’d from www.markevanstech.com

It’s one of the reasons why so much of the chatter about social media by social media evangelists, consultants or thought-leaders is so, well, unsettling. For example, I saw this tweet from someone who’s a high-profile social media entrepreneur: “the most important thing a business can give it’s people on twitter is each other.”

While it is probably rooted in a good idea it’s just another example of the bubbly babbling that permeates the landscape. It is language that features words such as “engage”, “conversations”, “relationships” and “community” – words that are used over and over again like a New Age mantra.

To be honest, social media has evolved to the point where it’s no longer a novelty, although many people are still trying to get their heads around how or if it should be used. As a result, we need to move beyond the cheerleading/rah-rah stage about how wonderful social media can be and how it’s the greatest thing since sliced bread. Social media can be a valuable tool for individuals and companies but maybe it’s time to treat it more seriously rather than continuing to focus on sizzle rather than the steak.

Read more at www.markevanstech.com

 

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s