Any employer who believes that reducing or denying access to social networks on company desktops and/or laptops prevents problems is kidding him/herself! A social media policy is imperative…but only if you want to stay in business!
A social media policy is a living document reflecting management’s ethos about how much latitude the organization encourages with online public conversations. As an organization becomes comfortable with social media and its interactions with the Fifth Estate over time, the policy will likely encourage more transparency and authenticity. It will also reflect lessons learned, some of them painful, but necessary experiences on the path towards more extended networked communications.