The Social Train

Best take on it yet!

Corporate leaders demand that management follow them. Managers demand that employees follow them. Organizations think the consumer will follow them and their offerings. The game has changed and people are following people rather than brands and institutions. To lead the game or change it you have to hear what the market is saying. Listening to your own rhetoric is not listening to the market. The ROI from social media is called listening and learning to predict based on the conversations of the market.

Read more at www.relationship-economy.com

 

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s