Connectile Dysfunction

I’ve discovered a new malady.  One that seems to cross socio-economic, age and gender lines.  One that is openly discussed during meetings about social media.  One that creates an instant bond with other sufferers.  One that is kept under the radar during family time or socializing.

It’s called connectile dysfunction.

There are two forms.  And neither is better than the other.

The first form is easily diagnosed.  It’s the person who seemingly cannot detach from his/her virtual connections for any reason.  You see them on the street, in restaurants and at their children’s recitals.  Arrival at every venue is worth mentioning on Foursquare.  No email can remain unopened because it could contain a link to…well, who knows unless you look!  People who previously scoffed at gamers have become farmers and Mafia members on Facebook.  They are the ones who forced human resource departments to develop social media policies so actual work gets done during work hours.

The second form is not so easily recognized.  These people refuse to get connected.  While this isn’t much of an issue on an individual basis it can create real problems for businesses run by affected owners and managers.  Customers now expect they will find what they need and want online even if they go offline to actually buy it.  Companies that refuse to meet their customers where they are will eventually go out of business even if their Yellow Pages ad is paid through the rest of the year.

I’m sure people don’t see it in themselves. If they could would they spend time online every day even Sunday?

Oh.

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