Take A Page From The Twitter Playbook

Twitter updated its homepage.

By itself that’s not exciting.  They tweaked it last summer but it didn’t really lure new users.  This time it does a better job of explaining what Twitter is and why it’s valuable.

Why in the world would a company that has 8,000,000 registered users continually make changes?  Because they understand that massive growth brings its own set of problems.  That upward growth doesn’t last.  That the next new big thing is right around the corner.

Here’s the thing. It’s easy to do when your company is small.  It’s usually mandatory. We try something, evaluate, tweak, try again.  It’s when your company takes off that just keeping your head above water is the goal.  Busyness can overtake importance in everyday to-do lists.

When was the last time you looked at how you targeted potential clients or upgraded your website?  Does your logo need freshening up? Do the first 450 characters of the home page content actually contain the keywords that describe your site?

It’s a good reminder.  You know what I’ll be doing today.

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