We seem to be moving into a new era: Accountability for everyone in the business world. No longer are we allowing advertising and marketing to take our dollars in exchange for hope.
I love internet marketing, search and social media optimization. I take the greatest pleasure in helping business owners increase their exposure →their business→their sales→their profits. If I can’t do that I am just another consultant, another person who took money in exchange for nothing.
I can’t work like that. I have a pay for performance philosophy now. I am going to start demanding it of the vendors and suppliers who work for me.