Accountability – It’s Not Just For Finance Experts

We seem to be moving into a new era: Accountability for everyone in the business world.  No longer are we allowing advertising and marketing to take our dollars in exchange for hope.

I love internet marketing, search and social media optimization.  I take the greatest pleasure in helping business owners increase their exposure →their business→their sales→their profits.  If I can’t do that I am just another consultant, another person who took money in exchange for nothing.

I can’t work like that.  I have a pay for performance philosophy now.  I am going to start demanding it of the vendors and suppliers who work for me.

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